SENSITIVE MINERAL ACTIVE - SHOOT art direction
Sensitive Mineral Active is a European oral care brand who were looking to establish themselves into a more premium position within the beauty space. I developed the creative concept and art directed a campaign shoot designed to create a versatile library of assets across website, social and eCommerce.
I led the shoot from concept through to execution, developing the visual direction, styling the set and working closely with the photographer and wider production team on set. I then oversaw the retouching process to ensure the final imagery aligned with the intended creative direction and could be used cohesively across the brand's digital touchpoints.
